How to Set Up TikTok Shop for Small Businesses Safely

Setting Up TikTok Shop for Small Businesses Safely

Learn how to set up a TikTok Shop safely and protect your small business from scams, allowing you to sell to millions of TikTok users.

To get started, consider your TikTok Shop as an extension of your business, not just another social account, and prepare accordingly. Ensure your business is ready for visibility and security.

Head to the TikTok Shop Seller Center to submit your application. Be cautious of links in ads, texts, or DMs that promise to “fast-track” your approval, as they may be scams.

TikTok never asks for passwords or verification codes by message, call, or social media.

Any “TikTok representative” or “TikTok Support” contacting you outside the official platform is likely a scammer. After submitting your application, TikTok typically reviews your shop within a few days. Once approved, you can start connecting your products to videos and live streams.

Author's summary: Safely set up your TikTok Shop to reach millions of users.

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Bitdefender Bitdefender — 2025-10-29

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