Move Over Protein: The Rise of Fiber as a Food Trend
After years of protein hype, experts predict that fiber could be one of the hottest food trends for 2026.
According to the International Food Information Council, one in three Americans has increased their protein intake in the last year. However, research suggests that most people are not deficient in protein, but rather struggle to get enough fiber.
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Whole Foods' Annual Trend Predictions Report
The report, compiled by the Whole Foods Market Trends Council, comprises a diverse group of food experts, including chefs, buyers, and foragers, and predicts that fiber will become a major food trend in 2026.
Fiber is poised to become one of the biggest food trends of 2026.
Author's summary: Fiber may surpass protein as a top food trend in 2026.