The traditional sourcing and supply playbook that once defined CPG and food retail is no longer relevant, says agtech veteran Cropin.
Around the world, climate change, supply chain disruptions, geopolitical tensions, and pest and disease outbreaks put the fresh produce supply chain at risk.
Companies can no longer rely on these methods to do business.
Cropin CEO Krishna Kumar highlights recent events in the agrifood supply chain that illustrate this, including an ongoing cocoa shortage that drove cocoa prices up to a 60-year high earlier in 2025.
Author's summary: Agrifood companies use AI to fortify supply chains.