Lululemon Partners with NFL and Fanatics
Lululemon has entered into an agreement with the National Football League and Fanatics Inc. to develop a line of fan apparel, seeking new growth avenues.
The collection, announced on Monday, marks Lululemon's first collaboration with the league and includes clothing for all 32 NFL teams.
- The line will be sold through NFL and Fanatics shops.
- Team stores will also carry the collection, starting in October.
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Author's summary: Lululemon partners with NFL and Fanatics for fan apparel.
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