This week, Toyota announced the spin-off of its Century model into a standalone ultra-luxury brand, positioned above Lexus. Additionally, Dream Motor Group acquired Toyota-Lexus of Montgomery, and subprime auto loan delinquencies reached a record high.
Toyota redefines luxury with standalone Century brand debuting this October
Toyota's new ultra-luxury brand is set to debut at the 2025 Japan Mobility Show, previewing a new era in luxury vehicles.
Author's summary: Toyota launches ultra-luxury brand.