Magnum Media Decision Alarming for WPP
Publicis Media has reportedly won the new Magnum Ice Cream Co.'s media business, previously handled by WPP's Mindshare as part of the combined Unilever account.
Magnum Ice Cream includes Ben & Jerry's alongside Magnum. This win is not unusual for Publicis, which has also taken media businesses from WPP for Coca-Cola in the US, Mars globally, and Bayer.
These losses have led to WPP profit warnings and the departure of CEO Mark Read, replaced by Cindy Rose. The Unilever creative and media business is one of the few remaining pillars of WPP's once-mighty empire.
So far this year it has pinched Coca-Cola in the US, Mars globally and Bayer, leading to WPP profit warnings and the departure of CEO Mark Read, replaced by Cindy Rose.
Author's summary: Publicis Media wins Magnum's media business from WPP.