Fratello Talks: The Tales Of Former Watch Retailers

Fratello Talks: The Tales Of Former Watch Retailers

Today, on Fratello Talks, our colleague Gerard recounts his experience as a watch retailer. Thomas provides some additional insight.

Most of us have some level of experience with watch retailers and ADs from a customer perspective. However, few watch enthusiasts can claim to have worked behind the counter, let alone owned a watch shop.

Nacho and Thomas are joined by Gerard, a long-time Fratello team member and former owner of Horloge Platform Nederland, a watch boutique based in The Hague.

Gerard gives his perspective on how he first got into the retail side of watches, what it was like to deal with customers and brands alike, and how online retail worked in the early days.

The conversation starts with a wrist check, featuring Gerard's Rolex Air-King ref.

Gerard shares his stories from behind the counter.

Author's summary: Gerard shares his experience as a watch retailer.

more

Fratello Watches Fratello Watches — 2025-10-30

More News